學術架構：課程（主修科目）

• ACC2001 - Principles of Accounting 1
• ACC2021 - Hong Kong Business Law
• BJC2111 - Digital Photojournalism
• BJC2112 - News Translation
• BJC2211 - Political Communication
• BJC2212 - Intercultural Communication
• BJC3111 - Public Opinion
• BJC3112 - TV News Production
• BJC3211 - Leadership Communication
• BJC3212 - Conflict and Negotiation
• BJC3011 - Summer Internship
• BJC4111 - In-depth and Investigative Reporting
• BJC4112 - Current Affairs Documentary
• BJC4113 - Media Management
• BJC4211 - Communication Issues in Greater China
• BJC4212 - Global Communication
• BUS3002 - Consumer Behaviour
• BUS3003 - Advertising and Promotion Management
• BUS4001 - China Marketing
• BUS4005 - Strategic Marketing
• BUS4008 - Global Marketing
• BUS4009 - Business Policy and Strategy
• CHN1006 - Listening and Speaking ChineseⅠ(漢語聽說I)
• CHN1007 - Listening and Speaking ChineseⅡ(漢語聽說II)
• CHN1008 - Introduction to Chinese Culture中國文化導論
• CHN2001 - Putonghua for Business
• CHN2002 - Advanced Putonghua for Practical Purpose
• CHN2004 - The Confucian Analects and Business Ethics
• CHN2006 - 中文名篇閱讀與寫作
• ENG1020 - English for Public Speaking
• FIN4007 - International Finance
• GEN1002 - Fundamentals of Public Administration
• GEN1009 - History of Modern China
• GEN1010 - History and Civilization
• GEN1013 - Technology and Society
• GEN1017 - Introduction to Cultural Studies
• GEN1018 - Government and Politics of China
• GEN2007 - Cultural Tourism
• GEN3004 - Development of Contemporary China
• MAT1001 - Linear Algebra and Applications
• MAT3001 - Introduction to Quantitative Methods
• STA1001 - Mathematics and Statistics
• STA2001 - Statistical Analysis for Business

備註：本網頁所載的選修單元會不時更新。恒生管理學院有權更改或取消本網頁所載的任何單元。

Top