The first HSMC Entrepreneurship Case Competition 2017 was jointly organised by the Department of Management and Ana by Karma, a well-known social enterprise in Hong Kong founded in 2014 to improve the living conditions of Bhutanese women by helping them to sell their handcrafted scarves. Students from all higher education institutions were invited to join this competition.
Over the past two months, contestants carried out analyses on the strategic development of Ana by Karma. On the Presentation Day of the competition held on 23 Jun 2017, three finalist teams presented their business plans and elaborated on their ideas to the panel of adjudicators formed by Ms Quin Thong, Founder of Ana by Karma; Prof Irene Chow, Head of Department of Management, HSMC; Mr Alvin Cheung, Senior Researcher of Our Hong Kong Foundation; and Dr Kenneth Kwong, Assistant Professor of Department of Marketing, HSMC. Ms Thong, together with Ms Pema Choden, CEO of Ana by Karma, delivered an inspiring closing remark, emphasising the importance of empowering the village housewives in Bhutan with the sale of their scarves and the various channels established to help improve their financial situations.
The competition not only enriches students’ understanding of entrepreneurship through an in-depth engagement in a designated business start-up case, but also encourages them to help the Bhutanese families as the winning teams are going to implement their business ideas through the social enterprise.
Below are the winning teams (listed in alphabetical order of team members’ English surnames):
Programme / Year
Tang Suk Chun
BBA-MSIM / Year 3
Tong Oi Ting
BBA / Year 3
Wong Wai Yuen
Hung Po Yan
BBA-MGT / Year 3
Kong Chak Wa
BBA-SCM / Year 4
Ng Ho Yan
Tang Chun Yu
BBA-MGT / Year 3
Yao Hiu Tung
BBA / Year 4
Chan Hiu To
Chan Wing Mei Queenie
Lee Shun Tak
Finalist teams presented their business plans and answered questions from the adjudicators.
Ms Thong and Ms Choden delivered a closing remark.
Ms Thong presented the 2nd Runner-up certificates to members of MDragon.
Team members of MA&KET received the 1st Runner-up certificates from Prof Chow.
The Champion, Shatea, received certificates from Mr Cheung and Ms Choden.
As a token of appreciation, Prof Chow presented certificates to adjudicators Ms Quin Thong (top left) and Mr Alvin Cheung (top right); Ms Pema Choden (bottom left) for her support and Mr Joseph Koc, Advisor of Ana by Karma (bottom right) for his coordination of the competition.