The School of Communication offers a 4-year degree programme in journalism and communication. It focuses on training students to be business journalists and corporate communication professionals in order to meet societal demands by offering two concentrations: business journalism and corporate communication.
BJC students are normally required to complete a total of 129 credits in three Study Areas: General Education, Business, and Journalism and Communication.
The table below illustrates the number of required and elective modules in each study area for students admitted in 2016/17 and thereafter.
|Study area||Core (Credits)||Elective (Credits)||Total (Credits)||Percentage (%)|
|1. BJC major / specialities||8 (24)||–||
|2. Business Education||5 (15)||1 (5)||6 (18)||14.0%|
|3. Common Core Curriculum||13 (39)||2 (6)||15 (45)||34.8%|
|i. General Education||5 (15)||2 (6)||–||–|
|ii. Languages||6 (18)||–||–||–|
|– Chinese||3 (9)||–||–||–|
|– English||3 (9)||–||–||–|
|iii. Quantitative Methods & IT Skills||2 (6)||–||–||–|
|4. Free Elective||0||4 (12)||4 (12)||9.3%|
|Total||30 (90)||13 (39)||43 (129)|
The table below illustrates the number of required and elective modules in each study area for students admitted
|Study area||No. of required modules (Credits)||No. of elective modules (Credits)||No. of free elective modules (Credits)||Total no. of modules studied (Credits)||Percentage (%)|
|Journalism and Communication||6 (18)||–||–||6 (18)||14%|
|With Business Journalism Concentration /
Corporate Communication Concentration
|Business||4 (12)||2 (6)||–||6 (18)||14%|
|General Education||12 (36)||–||–||12 (36)||28%|
|Free Electives||–||–||12 (36)||12 (36)||28%|
|Total||26 (78)||5 (15)||12 (36)||43 (129)||100%|
- Competence in professional communication in English, Chinese and other forms of communication;
- State-of-the-art knowledge of theories and principles in journalism and communication from regional and intercultural perspectives;
- Critical and creative abilities in analysing the complexities of media and applying theories to various contexts, especially business context;
- Competence in converged communication skills in business communication and corporate communication;
- A strong sense of social responsibility and high commitment to professional ethics.
Programme Intended Learning Outcomes
Upon Completion of the Programme, students should be able to:
- Communicate appropriately and effectively in both spoken and written forms in English and Putonghua at a level competent for general communication, especially in a business context;
- Command fundamental journalism and communication theories and principles;
- Understand corporate communication functions such as internal and external communication, media relations, customer service and corporate identity development;
- Demonstrate a global perspective and an understanding of cultural diversity, as evidenced by an understanding of globalisation, the dimensions along which cultures vary and the implications of both for business;
- Demonstrate the ability to conduct research, gather information, synthesise and analyse data and present relevant news or persuasive information at a professional level;
- Have the ability to make independent judgment on social, cultural and business issues in local community and Greater China;
- Think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, and correctness;
- Apply IT technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content;
- Be an ethical professional who understands the legal implications, considerations and practices of the media and business professions and assumes a strong sense of social responsibility.
|Primary Area of Study||09. Mass Media and Communications, Journalism and Public Relations|
|Other Area of Study||06. Business and Management|
Qualified graduates are encouraged to pursue further study toward advanced academic and professional degrees in journalism, mass communication, corporate communication and public relations in Hong Kong or abroad.
Introduction to Journalism and Communication