Academic Structure: Outline of the Programme (Core Modules)

Business Education

• ECO1001 - Business Economics 1

Journalism and Communication

• BJC1001 - News Reporting and Writing in Chinese

General Education

• CHN1004 - Chinese Language (Journalism & Communication)
• CHN3005 - Chinese for Administration
• ENG1010 - English for Effective Communication
• ENG2010 - English for Academic Purposes
• GEN1001 - Critical Thinking
• GEN1004 - Individual and Society
• GEN1008 - Creative Thinking
• GEN1012 - Culture, Media and Society

Business Education

• BUS1002 - Principles of Management
• BUS2001 - Principles of Marketing

Journalism and Communication

• BJC2001 - News Reporting and Writing in English
• BJC2002 - Communication Theories

General Education

• GEN1007 - Psychology and Life
• GEN2001 - Hong Kong Society
• GEN2002 - Global Politics
• GEN2003 - Ethics

Business Education

• FIN3009 - Financial Management for Journalism

Journalism and Communication

• BJC3001 - Communication Research Methods
• BJC3002 - Media Law and Ethics

• BJC3101 - Introduction to Business Journalism
• BJC3102 - Introduction to Broadcast Journalism
• BJC3103 - Business and Financial News Reporting and Writing

With Corporate Communication Concentration

• BJC3201 - Introduction to Corporate Communication
• BJC3202 - Corporate Communication Writing

• BJC4001 - Online Journalism and New Media

With Business Journalism Concentration

• BJC4101 - Business News Editing

• BJC4201 - Persuasive Communication
• BJC4202 - Crisis and Issues Management