BUS2001 - Principles of Marketing

This module is designed to familiarise students with the basic ideas and concepts in marketing. The topics include analysis of marketing opportunities, management of the marketing mix (4Ps) to create maximum consumer satisfaction, appreciation of marketing principles and how they are related to different settings, such as services markets, international markets and internet markets, and consideration of the ethical issues involved.

Upon completion of this module, students should be able to:

1. describe and interpret the role of marketing;
   
2. collect and analyze information for effective marketing planning;
   
3. describe target markets with regard to competitive advantages;
   
4. make relevant decisions concerning the marketing mix: product, price, place and promotion;
5. develop, implement and control a marketing plan; and
6. evaluate the impact of marketing on social environments and consider their ethical implications.